![]() Adam offers that Redbox is consistently monitoring their customer experience in order to stay ready to adapt to changing competition and technology. Today, the company has expanded into Blue-Ray and Video Game Rentals as well as DVD’s and has recently encountered competition from Blockbuster branded kiosks, owned by NCR. Originally, Redbox was a project of McDonald’s Corporation New Business Development Team, and was sold to Coinstar in 2009. Sticking to those sound business principles has grounded him through the quick growth of Redbox in the rapidly changing world of digital entertainment. Despite graduating more than ten years ago, Adam recently used one of the books from his MBA program to research a strategy and ensure that he was not overlooking any of the key principles he learned back in school. “My master’s program challenged me to think outside of the box and do my own research and learning.” That philosophy of taking charge of his own education is something that still serves him in his current position. ![]() Attending classes primarily at the Lewis Oak Brook campus while working full time in the staffing industry, Adam recalls truly enjoying the classroom setting, teachers and programs. After earning his undergraduate degree in political science from DePaul University, Adam was considering both law school and a master’s in education at DePaul before deciding that the best fit for him was a Lewis University MBA program. And in September 2010, Redbox passed the billionth rental mark, highlighting their phenomenal growth.Īdam recently reflected on his transition from a Lewis MBA student to a key staff member of one of Fortune’s 100 fastest growing corporations. population passes a Redbox kiosk each week, with locations at more than 400 of the country’s top retailers. Adam joined the fast-growing corporation in 2009 as a Director of Operations, where he oversees a staff of 250, including field service engineers that ensure product inventory, removal, communications and kiosk performance. Next time you see one of the more than 30,000 Redbox DVD rental kiosks, know that Lewis alumnus, Adam Salerno `00 (Graduate Business) is working hard at Redbox Corporate Headquarters in Oak Brook, ensuring that the rental experience is a positive one for customers.
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